We all get monthly or weekly email advertisements from popular retailers announcing product specials ranging from computers to furniture and even airline flights. These are companies that spend millions in print media and TV advertising. Now these organizations have become experts in email marketing. We can make a “chiropractic recipe for success” in email marketing and lead generation by simply watching what these businesses are doing and why they are doing it.

Simply stated, email is the most affordable form of marketing today. Companies are now shifting advertising campaign money and expending energy growing their prospecting email lists. Have you ever noticed that some sellers will ask for your postal code and email address every time you buy something? Especially when you make an online order, an email address is obligatory. Warm leads are used by these businesses to generate a sizable email database. These are clients that are already using their products or services or have enquired about their products. Email lists are bought by some organizations but they would be classed as cold leads. Why would you want to buy a list and advertise health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Before you spend your hard earned cash on cold leads, do your homework. As chiropractors, we have so many avenues to collect warm leads to create an email wave in your community. Only a bunch of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

A good number of chiropractors do outside talks or outreach events in order to build a chiropractic community awareness and promote their practice. You should be collecting important email addresses at all of these events. For example, if you do a screening, the possible new patient is interested enough in your service to stop and take part in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them relevant information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. If you don’t have a big advertising budget you need to communicate with them via email. A good video email campaign will not only keep you in front of your warm leads it will help you convert them into new patients.

If you’re interested in a product but not ready to purchase it could take months before you decide to make that decision and buy that item. The same idea applies to healthcare especially if they are in tune with crisis care. Potential patients might comprehend the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health problem and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the preceding months.

Collecting emails at exhibitions, corporate talks and outside events is a great way to grow your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re opening a new patient education initiative that involves email and they are going to be forwarded high quality cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you send these emails to friends and family you create a viral component to your email which is another subject in itself.

Asking your patients for emails is another great way to generate hundreds of emails. Create a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is submitted into the draw to win a brilliant prize. By simply having a draw in your center, imagine how many emails you’re going to get. You can take it one step further and have your patients email their friends info introducing your new video email initiative. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System

Everyone is now familiar with YouTube’s method of submitting, linking and searching for videos. It’s a basic concept that started off with people uploading videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. A medium for organizations to post videos on the products or services that they offer is ultimately what it has become. An international presence or a product that can be purchased or ordered online is essential to be successful in this type of viral marketing.

What are some of the benefits of using this type of technology to grow your practice and market chiropractic? Fortunately, videos will do a great job to advance the idea of chiropractic in the general public, provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position. That said, the likelihood of someone local searching chiropractic on YouTube, picking your particular clinic and then booking an appointment is little to none.

How then, does one begin educating people outside the confines of a practice, using the internet and email for external marketing? There are many programs currently using email technology with auto responders to educate and keep the communication lines open with possible clients. There are however, flaws to these systems; the doctor is responsible for initially creating the content to educate future patients, or they frequently use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.

When was the last time you had a newsletter via email from Coca-Cola or Pepsi? These are businesses that spend millions in video-based marketing. Quite simply, video is the way to go, when it comes to influencing the public. What keeps these organizations at the top is the amount of time and money that they spend on marketing. Yes, they have the financial backing to spend on costly endorsements and expensive TV advertising. A single chiropractic clinic has limited marketing fund, and our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local scale). We need to use creative ways to teach people using 21^st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.

Although newsletters and mailings can still be inherently useful, as a profession, we must embrace newer technologies of patient education. People are used to being entertained and our new generation prefers visually-based ways of education. The idea of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that when they have a health problem, they might come in and see you as a result of having been sent your monthly newsletter, however the return on investment is VERY limited.

Let’s go back and explore the idea of video technology and the YouTube idea.

Are you broadcasting videos on your website? Or better yet, do you even maintain a website? High quality videos that fully teach the method of chiropractic and the wellness lifestyle should be shared on the website of any clinic seeking to increase its income potential. Additionally, videos enticing viewers to seek chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be broadcast. Chiropractic videos are a useful way to educate the public at large and bring your website into the 21^st century. Services do exist that take this one step further and allow doctors to send emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to locate the closest chiropractic office. A powerful and interesting website with fantastic video and video email lead generation will have that edge that places your clinic above the rest.

Why re-invent the wheel? Rather than try to develop your own, locate a organization that has designed amazing high quality videos that will stream on your website seamlessly and effortlessly. Let these videos, with their unique messages, act to passively draw potential new patients through your door. Video email automation will be discussed in our next issue.

For Chiropractic Software visit Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System

Joel Marley, DC is the Omaha Chiropractic Network’s award winner for the month of April 2009! Joel Marley, DC is committed to helping Omaha, Nebraska achieve optimal health through chiropractic. He’s a graduate of the very first Chiropractic College today known as the Fountainhead -  Palmer Chiropractic College in Davenport Iowa. He has known since he was just 10 years old that he would become a Chiropractor because when his fatherís neck was broken in an auto accident it was a chiropractor who brought his life back. This passion for helping others is very evident is his practice in Omaha. Dr. Joel, DC does health talks on various topics including stress reduction, childrens health, women’s health, and the effects of poor posture in the workplace. His care differs from “traditional pain relief care”, which typically only offers temporary relief. His specialty is Gonstead Corrective care that restores posture quickly and effectively and the results are long lasting. Ultimately, his goal is to ensure the next generation here in Omaha benefits through an increase in public awareness for the importance of spinal health maintenance for good posture and optimal health. He sees the Omaha public schools as the best starting point for teaching backpack safety for students to ensure they understand the long lasting effects of developing poor posture. He also commits to performing posture screenings for local companies, organizations, and other public venues.

Dr. Joel’s corrective care center is called Family First Chiropractic. Dr. Marley, DC‘s committment to a vision of a healthier Omaha, Nebraska can be equally seen in his Team of Chiropractic Assistants. Melissa is the “go to” person at Family First Chiropractic. She is Dr. Joel’s Chiropractic Technical Assistant helping with new patient examinations and keeping patients on track as they become healthier. Her primary focus is ensuring that all the patients at Family First Chiropractic receive the highest standard of Chiropractic care – not just satisfactory – but such excellent care that they can’t wait to tell others about their experience! This is one Omaha Chiropractor office that is easy to recommend! Omaha Chiropractor looks forward to watching Family First Chiropractic become the preferred Omaha NE Chiropractic provider.

Dr. Joel Marley, Doctor of Chiropractic commits himself to education and his healing center offers the highest standards of both corrective and wellness care. Dr. Joel’s healing center is called Family First Chiropractic and as one would expect they provide care for the whole family. Dr. Joel, DC is committed to a vision of a healthier Omaha, Nebraska by sharing his knowledge for optimal health.

Make ytheir decision for optimal health – Chiropractic Omaha Nebraska‘s April 2009 Chiropractor!

View Larger Map

Dr. Stephane Laverdiere, chiropractor graduated from National College of Chiropractic in 1995 with a Bachelor’s of Science Degree in Biology and a Doctorate of Chiropractic, which marked his surge of willingness to aid his fellow man. Starting a private practice after completing college was a fun and exciting time for him. he saw his office continue to increase and as is often with all business this new development encountered new challenges where he found it immeasurably difficult to be efficient.

Over time this inefficiency lead to a decline in his inspiration and energy levels. They had arrived at the bottom when he made the decision it was time to find some help and he went to a chiropractic performance coaching forum. Following attending this specific meeting he noted that he had invested years studying to be a Chiropractor and about seven days studying chiropractic office management.

These hurdles in productivity, time management and office procedures were preventing his chiropractic practice from reaching his objective, which he was very self-assured that he should have been able to accomplish. He started asking one of the most essential questions a Chiropractor should know: I should know my existing chiropractic management software is meeting our chiropractic office desires and goals? He used up the the forthcoming year studying his chiropractic office management system and systems and answered some important questions: Do I have a incorporated system to prevent my team from losing trace of clients families? Does my existing system make recalls and collections easy and fail safe? Is our chiropractic software equipped with the mandatory tools to aid my staff work resourcefully? Are my clients being educated about chiropractic every visit, or are there gaps in my chiropractic office software? Is my time being used proficiently and which tools would benefit augmentexhaust the possibilities my time?

After acting upon these questions for himself he realized that he needed a new solution. He worked end to end with several experts in the range of computer programming and chiropractic software design for five years producing the Atlas Chiropractic System. Not only is Atlas Chiropractic System an elite system that each Chiropractor can use but it’s the most inclusive chiropractic management software package accessible and is created to continue to advance as the requests of the Chiropractor continue to change. Atlas Chiropractic System is novel in designing new products like ChiroVmail permitting you to relay 35 Chiropractic Video Email to your practice members.

Currently Atlas Chiropractic System is used in 12 countries and it is one of the quickest evolving chiropractic office software available as of today:

Atlas Chiropractic System assisted him to organize

I can say enough good things about Atlas. Their system is truly intuitive. They have thought of all of typical needs for the Chiropractor and many things, which you would never dream of in a normal office. Their system will take your office to the next level of practice. It is easy to implement and straight forward to use.